TradeBridge
Company branding and visual identity
TradeBridge are one of the fastest-growing non-bank global providers of working capital offering supply chain finance solutions that allow ambitious businesses around the world freedom to grow.
Having worked with TradeBridge since its conception some eight years ago, a new change in positioning and strategy provided the opportunity for a refresh of the visual identity.
Mindful not to lose any established brand equity, minor adjustments were made to the logo, and refinements to the typography and colour palette, ensuring that the new visual identity retained the solid footing of the established brand, but with a more modern look and fit for digital applications.