Kohn & Case
Startup branding and visual identity

 

"Branding is less about creating an identity for a business, and more about creating a shared identity with its customers."

I directed and produced the brand identity for startup Kohn & Case, a curated artisan phone and tablet accessories shop. Working closely with the client I established a narrative and tone of voice for the brand; artisan, design-led, informal, fun and character-driven.

 

The brand identity comprises of a specially commissioned figure illustration of Kohn and Case underlined with a vintage letterpress logo face. The brand cascades from a fully featured logo down to a compact signature mark to ensure it accommodates varying formats across a myriad of applications from packaging, print, web and social platforms.

 

My blend of expertise hit a sweet spot that would complement any creative team. If you feel we'd be a good fit, then I'd love to hear from you.

 

hello@londonbrandguy.com